Branislav Serdar

Branislav Serdar


I obtained a Master Degree in Mechanical Engineering from University of Novi Sad, Faculty of Technical Sciences covering occupational skills in areas of Mechanical Engineering, Production Engineering, Flexible Technologies, Systems and Computer Integrated Manufacturing.

During professional career my fields of interest have expanded to strategic business planning, business development, budgeting, leadership, management, marketing, process optimization and business excellence.

Attended courses and trainings provided me with competencies in the areas of brand development, sales and negotiation techniques, presentation skills, communication skills, leadership and influence skills, conflict management and systematic problem solving.

I am co-founder and director of Gold Dust Ltd. a company of professional managers with an entrepreneurial spirit that effectively targets problems and provides innovative solutions for better business.

As a registered EBRD consultant for local and international projects and certified consultant for Digital Transformation I help small and medium-sized businesses to introduce innovative business models, embrace digital technologies, significantly improve work processes, create new brands and products that will provide them with rapid growth, competitive advantage and new markets entry by strategic approach to marketing, procurement and sales.

Since 2009 I am a member of “Mensa” the largest and oldest high-IQ society in the world.

During two decades of work I developed excelent knowledge of many computer programs - Microsoft Office software package (Word, Excel, PowerPoint, Publisher), AutoCAD, Pro/Engineer, ANSYS, Photoshop, Corel, HTML, CSS, WordPress, Sound Forge, PowerDirector, Adobe (Dreamweaver, Fireworks, InDesign, Illustrator)...

My experience is extensive in designing, maintaining and servicing computers and computer network systems, processing of audio/video material, marketing material and logo design, web site design and development.

I speak Serbian and English language at a proficient level with simultaneous translation skill.

My hobbies are IoT, Smart Home technology and automation.

Countries visited
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Brand development

Significant contribution to the development and launch of several OEM brands and well known brands in the markets.


Online marketing capaigns, promo material, product activations, merchandising standards....


Held over 200 company and product presentations for different target groups. Skillful in presentations making.

Sales support

Close cooperation with sales force team and assistance in technical support to the customers.


Knowledge of purchasing procedures, stocks analysis and optimization of product portfolio and stocks level.


Applying negotiation techniques and tactics durring the meetings with suppliers and customers.


Designed and built 15 websites and created over 30 logos, brochures and posters.

Simultaneous translation

Had over 250 meetings in English/Serbian simultaneous translation.


System solutions for many applications and customer demands in heating, ventilation & air conditioning.



Article #1: "GMV-Y Photovoltaic Inverter Multi VRF System",
Proceedings of the 3rd International Conference on Renewable Electrical Power Sources, Belgrade, Serbia, 06/2015.

Article #2: "Modeling mechanical and thermal load of cutting tool",
Acta technica corviniensis – bulletin of engineering, University Politehnica Timisoara, Romania, 11/2011.

Article #3: "Computer analysis of force interaction on cutting tool during turning process",
MMA2009, Proceedings, Faculty of Technical Sciences, Novi Sad, Serbia 10/2009.

Article #4: "Computer analysis of the temperature phenomena during turning",
Proceedings, Faculty of Technical Sciences, Novi Sad, Serbia, 09/2009.